I came across this animation on the Franziskaner website. It is an official trademark of Franziskaner Wiessbier(wheat beer). I find it mesmerizing.
The brewery dates back to the 14th century. It wasn't brewed by Franciscans though, the brewery just happened to be across the street from a friary.
There is another weissbier maker in Munich that uses a friar as their trademark, Paulaner. They are younger than Franziskaner, and actually do have origins with a religious order, the Order of Minims, but they don't have a mezmorizing animated graphic.